We locked in a transparent way to price a done-for-you build. Instead of charging per page - which punishes you for having a proper site - we bill by what actually takes work: characters of copy, custom images, and hours of design time. A build starts at $50 and includes 20,000 characters of content, 4 custom images, and 2 hours of work. Need more? Extras are clearly priced - roughly $0.20 per 1,000 characters, $2 per custom image, and $40 per hour - and you can supply your own content to keep costs down.
For a Canadian small business, that removes the usual web-design guessing game. You can see what a site will cost before you commit, scale it up or down to your budget, and never get surprised by a "that'll be another page" upcharge. Honest inputs, honest price.